The Tourism Authority of Thailand's (TAT) recent participation in the International Travel Expo 2016 (ITE 2016) Hong Kong, which took place from 16 - 19 June, 2016, has received tremendous success, further strengthening Thailand's positive image as a popular tourist destination among the Hong Kong residents. Thailand became the only country in Asia that was voted as one of the Most Admirable Holiday Countries in the New Travel Routings Contest 2016 by U Magazine, a Hong Kong-based travel and lifestyle publication.