Swedish market is by far the most productive Scandinavian market for Thailand's tourism. In 2014 the tourism revenue from the Swedish market reached the 631 million Euro according to Mr. Tanes Petsuwan, Executive Director of TAT for EMEA region. Visitors from Sweden have an average length of stay of 19.48 days which is the highest among all nationalities, while Thailand’s overall average was 9.8 days. The average daily expenditure of Swedish visitors was more than 101 Euro. Despite that, Swedish are not the biggest spenders. They are behind Norwegians who are considered more "quality" tourists. Out of the 625,316 arrivals in 2014 from the Scandinavian countries 320,617 were from Sweden.

Mr. Tanes Petsuwan, Executive Director of TAT for EMEA region presents Thailand to the Norwegian buyers.

The bookings for 2016 already present a significant increase of +8% for winter and +10% for the summer period according to Ticket.se, the biggest ticketing agents in Sweden. This is the highest increase in bookings for Thailand for the last 17 years!

Among the top 10 destinations for the winter trips of Swedish in 2016 are Bangkok in the second position with +23% increase, Phuket in the third position with +17% and Krabi in the fifth position with +50% increase!

According to Ticket.se, 86% of Swedish travelers consider food as the most important element of their trips and Thailand is third in their list as a favorite gastronomy destination behind Italy and Greece!

http://www.tourismcambodia.com/news/worldnews/20234/sweden-leads-the-arrivals-race-in-thailand-among-the-nordic-markets.htm